AMO Conceptualizes set design and video art direction for BVLGARI Fine Jewelry Show Summer 2021

Bvlgari’s Summer 2021 show is designed by AMO, the research counterpart of OMA. The project is led by Ellen van Loon and Giulio Margheri...

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Project's description: Bvlgari’s jewelry collection is presented in one of the highlights of the city of Milan. In manipulating scale and time, the show creates a mutually reinforcing encounter between the splendors of fine jewelry and architecture.

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Project by: AMO
Client: Bvlgari
Location: Milan, Italy
Year: 2021
Partner: Ellen van Loon
Team: Giulio Margheri, Gioiele Colombo, Camille Filbien, Valerio Di Festa, Lina Jaidi, Magda Narkiewicz, Alexandru Tintea, Eleni Vernavides
Director: Tommaso Ottomano
Director of Photography: Marco de Pasquale
Video Production: April SRL
Scenography production: Urban Production SRL
Animation: Alto Piano
Music: Marco Guazzone

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Photograph by Agostino Osio, Courtesy of AMO

Photograph by Agostino Osio, Courtesy of AMO

Photograph by Agostino Osio, Courtesy of AMO

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