The idea was to make a store where customers can circulate freely and enjoy looking for something, just like they usually do in a lifestyle store...

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

From the architect: I routinely look for Konstantin Grcic-designed eyeglasses at JINS stores, and the moment I walk into any of the stores, I can tell if they have them or not. The product layout at JINS is so easy to understand, and it makes sense for an eyewear store. But this time, since this JINS store is located in a floor mainly for a Muji store, our idea was to make a store where customers can circulate freely and enjoy looking for something, just like they usually do in a lifestyle store.

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

In the new store, we used standard unit shelves from Muji. By placing them randomly, and creating original items including displays, cabinets mirror, signs, and lighting that are attached to the shelves in a random fashion, we were able to create a store where people can enjoy looking for the unpredictable.

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

In the JINS store at Loft that we designed, we used colorful sponges to display glasses. This time, we used molded pulp trays made of a recyclable and environmentally friendly material to display glasses. They bring out the color of the material itself and are in line with Muji’s aesthetics. We chose the material because it has a beautifully plain texture, and provides enough shock absorption to keep even eggs from cracking.

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

ArchitectJo Nagasaka / Schemata Architects
Location: Honcho, Hakodate, Hokkaido, Japan
Year: 2021
Total floor area: 99.28 sqm
Project Team: Zhiyan Wang, Kotaro Shimada
Photography: Tomoyuki Kusunose

YOU MAY ALSO LIKEDESCENTE BLANC Sapporo by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

YOU MAY ALSO LIKEDavidMarc Store by Francesco Zarbano Architetto

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

YOU MAY ALSO LIKEALEKSA studio designed flagship stores for eyewear brand For Art's Sake in London and Shanghai

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

JINS Sharestar Hakodate shop by Jo Nagasaka / Schemata Architects

The idea was to make a store where customers can circulate freely and enjoy looking for something, just like they usually do in a lifestyle store...

You might also like:

Recommended post: Garden Room by The White Room

Popular today

Most viewed

Tags

Follow
Stay connected with us on