DESCENTE BLANC opened its first store in Beijing, China. It has a floor area of 290sqm, exceptionally large for a DESCENTE BLANC store, which is five times the size of the recently opened store in Sapporo...

DESCENTE BLANC Beijing by Jo Nagasaka / Schemata Architects

From the architect: DESCENTE BLANC opened its first store in Beijing, China. It has a floor area of 290㎡, exceptionally large for a DESCENTE BLANC store, which is five times the size of the recently opened store in Sapporo.

DESCENTE BLANC Beijing by Jo Nagasaka / Schemata Architects

We redesigned a process in which "a staff member goes to pick up products from stock and deliver them to a customer," installed a vertically movable hanger rack system to facilitate the process and create a store space that keeps changing from day to day.

DESCENTE BLANC Beijing by Jo Nagasaka / Schemata Architects

Until now, hanger racks alone did not provide enough storage and stock spaces enclosed with walls were necessary. In this case, we eliminated fixed storage spaces by incorporating a motorized movable storage system with sufficient storage capacity. In this way, the stock was literally integrated into the store and became something to be displayed.

DESCENTE BLANC Beijing by Jo Nagasaka / Schemata Architects

In addition, since the scale of the store is the largest among all DESCENTE BLANC stores, we carefully studied how products will look when a considerable number of vertically movable hanger racks come together, and took advantage of the large frontage and depth of the space to place the vertically movable hanger rack system in such a way that products look attractive when seen from the plaza in front of the store.

DESCENTE BLANC Beijing by Jo Nagasaka / Schemata Architects

ArchitectJo Nagasaka / Schemata Architects
Location: Beijing, China
Year: 2020
Floor area: 290 sqm
Project team: Yasunori Nakano
Collaboration: village (graphic)
Construction: 北京安鼎建设有限公司
Structure: S, RC
Photography: CreatAR Images

DESCENTE BLANC Beijing by Jo Nagasaka / Schemata Architects

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DESCENTE BLANC opened its first store in Beijing, China. It has a floor area of 290sqm, exceptionally large for a DESCENTE BLANC store, which is five times the size of the recently opened store in Sapporo...

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