YourStudio created a multi-sensory & interactive window installation to launch Topshop’s Summer swimwear campaign which took customers on a real and virtual waterslide ride- through physical design and virtual reality - they combined both to create a truly unique, immersive and engaging window installation.
Client: Topshop, Arcadia Group
Location: Oxford Circus, London, UK
Completion: June 2017
Area: Across two windows and throughout the store - total of 65 sq m waterslide installed.
Project manager: Karen Chan of YourStudio
Collaborators: Fire Cracker for install and Ru Barksfield for VR
Photographer: Topshop in-house
Project description: Topshop Splash! a campaign initiated to do something engaging, bold and different at the global flagship store launching swimwear in 2017 has just been recognised by Frame as Window Display of the Year.
The physical installation starts with a swimming pool scene in the window of the store, with 65 metres of waterslide snaking around each floor, subtly leading customers towards the swimwear collection. Coconut & sunscreen scents wafted around the store with the sounds of people splashing, flowing water and squawking seagulls to emulate the feeling of being at a water park in summer. For the VR experience; customers sit within a ‘pool’ at the top of a slide before putting on VR goggles - the ride taking you down a waterslide weaving through shoppers and buses along Oxford Street, past iconic London buildings - all very fast - what a thrill! As the digital experience comes to an end, you land resting on a beach - perfectly feeling the holiday spirit.