Farfetch, the leading global technology platform for luxury fashion, seeks to further connect creators, curators, and consumers in a purpose-built urban fashion village on the slopes of Leça River in Porto. The 178,00 meters square art-filled site has been named FUSE VALLEY and is developed in collaboration with Portuguese real estate developer, Castro Group...
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From the architect: The future Farfetch HQ features 12 interconnected buildings that each represent the various elements of the company’s organization, with the design of each space tailored accordingly. Scheduled to break ground by early 2023, and open its doors in 2025, the new HQ is situated within the larger FUSE VALLEY site; also designed by BIG for Farfetch, the site of 24 buildings will be home to various tech companies, startups and services.
BIG’s design seeks to amplify the exchange of ideas between the different aspects of the organization and create new opportunities for the circa 3,000 Farfetch employees based in Portugal, visitors, and locals.
Conceived as a community village, FUSE VALLEY is organized around plazas, parks, and courtyards which are landscaped and programmed to extend the life inside the buildings to the outside. Like an urban fabric, the individual buildings rest on a series of urban terraces connecting the main road to the east, with the Leça River to the west.
Along the central arrival axis, an urban alley opens all the way from the street to the river, featuring all the major public programs and amenities along the riverfront of Farfetchlobbies, an academy, an auditorium, canteen, and wellness facilities.
As a manmade extension of the hillside, the roofs of the new buildings rise and fall to create peaks and valleys, with slopes and terraces providing employees with generous spaces to enjoy breaks and host gatherings – surrounded by views of the river. Natural paths extend from the landscape to the roofscape, creating flexible wayfinding for people to move around the complex – both inside and out, and above, below, and within the building.
On the ground floor, the facades recede to expand the public realm, creating natural canopies to welcome visitors, collaborators, and customers. The chamfered corners of the buildings merge to create archways and openings between the courtyards that act like canvases for different artistic expressions, bringing color and texture to the streetscape.
Each building is tailored to its specific program, with gently-altered floorplans creating an equally lively and varied interior architectural experience.
Atelier-like attics with additional ceiling heights and open mezzanines are created by the sloping roofs of the buildings. Open connections extend from the attic mezzanines all the way to the ground, creating visual and physical connectivity across all floors.
The interior experience prioritizes an immersion in nature, providing a biophilic environment that aims to increase productivity and wellbeing. Similarly, the dense urban fabric and ample vegetation provides a naturally shaded, cooled environment.
The new FUSE VALLEY combines maximum connectivity with a varied visual and physical experience, stimulating human exchange and innovation.
Architect: Bjarke Ingels Group
Client: FARFETCH, CASTRO GROUP
Location: Leça do Balio - Matosinhos, Portugal
Size: 178,174 sqm
Collaborators: OODA (Executive Architect - Competition), Ventura & Partners Arquitectos (Executive Architect), Dimscale (Cost Management), Quadrante (Engineering and Sustainability Design), PROAP Arquitectura Paisagista (Landscape Design), FILAMENTO (Lighting Design) & PACIFICA (Signage & Wayfinding Design)
Partner-in-Charge: Bjarke Ingels, Joao Albuquerque
Project Leader: Hanna Ida Johansson, Natacha Viveiros
Project Manager: Angel Barreno
Team: Angel Barreno, Alberto Gonzalez-Garces, Geoffrey Eberly, Gonzalo Castro, Gonzalo Coronado, Jakub Fratczak, Javier Mora, Mathieu Michel, Matthew Reger, Paula Madrid, Stefani Fachini,Tristany Serra, Wei Lesley, Alvaro Villanueva, Ariadna Mejias, Elena Ceribelli, Gabriella Luppi, Gabriela Dal Seco, Giulia Orlando, Lena Mariella von Buren, Miquel Benedito & Raphaël Logan
Images: BIG - Bjarke Ingels Group
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