The design concept that involved the entire building was to create contemporary architecture within an urban fabric of historical construction.

Pretty Woman by Alessandro Fontana Studio

Architect: Alessandro Fontana Studio
Photography: Pierangelo Laterza

Pretty Woman by Alessandro Fontana Studio

Project decription: The Project, a work of demolition and reconstruction, is located in an area adjacent to the historical center of Altamura (Ba), in Italy. The design concept that involved the entire building was to create contemporary architecture within an urban fabric of historical construction.

Pretty Woman by Alessandro Fontana Studio

The first objective was to maximize interior spaces. In 45 square meters, it was possible to get a beauty center located on the ground floor of the building equipped with all the necessary services for body care.

Pretty Woman by Alessandro Fontana Studio

Inside the space, in the entrance area, an iron structure has been created that develops in height completed with a play of colors and shapes from the original floor of the building before demolition.

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Pretty Woman by Alessandro Fontana Studio

Kaiserwarte: A wooden tower concept in Italy by noa*

Pretty Woman by Alessandro Fontana Studio

The design concept that involved the entire building was to create contemporary architecture within an urban fabric of historical construction

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