Jo Nagasaka / Schemata Architects designed a flagship store of the premium sky specialty brand Spyder in Seoul...

Spyder flagship store Gangnam by Jo Nagasaka / Schemata Architects

Architect: Jo Nagasaka / Schemata Architects
Location: 509 Gangnam-daero, Seocho-gu, Seoul, South Korea
Year: 2020
Area: 146.5 sqm
Project Team: Ianis Combes
Construction: LSB design
Photography: Jiseon Park

Spyder flagship store Gangnam by Jo Nagasaka / Schemata Architects

From the architect: We made a space expressing two contradictory characteristics of the brand, namely strong and exclusive luxury, and mobility that brings about constant changes. Exterior walls are composed of custom-made red to black gradient tiles, featuring Spyder's brand colors.

Spyder flagship store Gangnam by Jo Nagasaka / Schemata Architects

Black epoxy resin is poured over a slightly undulating surface of aged wood flooring, creating delicate black gradient and generating a sense of luxury. Horizontally- and vertically- movable display shelving units are mounted on rails embedded in the floor. Our store design aimed to provide mobility and flexibility that allow store staff to easily change merchandise displays according to the theme of each season and maximize the effect of creative visual merchandising.  

Spyder flagship store Gangnam by Jo Nagasaka / Schemata Architects

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Spyder flagship store Gangnam by Jo Nagasaka / Schemata Architects

Spyder flagship store Gangnam by Jo Nagasaka / Schemata Architects

Spyder flagship store Gangnam by Jo Nagasaka / Schemata Architects

Jo Nagasaka / Schemata Architects designed a flagship store of the premium sky specialty brand Spyder in Seoul...

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